May 2019

Merchandising Boutique Clothing

Boutiques are more popular than ever because of the unique and custom designed clothing that they sell. Boutique owners need to find interesting and unique ways to showcase their clothing to stay ahead of the competition. Promoting and merchandising are a little different for boutiques because of the cutting edge ways in which they need to go about it to work on their brand image.

First, consider the feel of your store. The atmosphere is set in many ways, but for boutiques, it’s all in the details. Your lighting alone should showcase certain areas of the store and set the tone and mood. Customers should feel a certain way as soon as they walk in. Using lighting to calm or excite is one way to start out. Many boutiques use drop down decorative spotlights and lamps to keep things highly illuminated without resorting to harsh overhead lights.

Think about what customers will see when they come in, as they walk around, and as they look through your clothing racks. They should initially see varied textures and displays at different heights. Use tables, garment racks, and interesting things to hang from, such as antique armoires or hat racks. You can even hang art or abstract items on hooks from the ceiling to accent different areas of the store.

Make sure that your displays are always kept orderly and neat. In a boutique, there are often a lot of unique items that don’t fit into categories. These can be showcased in a lot of different ways, just make sure that you don’t make any one area cluttered, or people won’t feel like sifting through. Many boutiques effectively maintain an orderly disorder and it adds to the charm of the boutique.

Details come in many forms. Think about what details you want to add from floor to ceiling. The floor may call for interesting rugs. Be careful not to put rugs in heavily trafficked areas where people might trip over the edges. Hopefully customers will be looking at the merchandise and not the floor! Use rugs in small areas where you have seating or larger items that sit on the floor so that they don’t become a liability.

Your garment racks themselves can be interesting. There are many on the market that are designed for boutiques. They have decorative details and designs that entertain as they display. You can also use other things, like dressers and tables to display so that it doesn’t end up looking like a regular retail store. Avoid a lot of circular or really long racks. It doesn’t do much for the eye and will end up being ignored for more interesting displays.

Have your tags and hangers custom designed. Many¬†wooden hangers¬†can be embossed with your logo, a saying, a picture or a brand. Wood hangers also add to the charm and sophistication of the boutique. Plastic hangers may be cheap, but they’ll say something about the quality of your clothes and are much more likely to damage your inventory. Wood hangers exude the sense of quality and strength. They also come in a lot of different styles, like shirt hangers, skirt hangers, and dress hangers. The specialty hanger sizes and styles are well suited to the custom clothing that you carry.

Growing Your Boutique Clothing Business

Love selling boutique clothing, shoes and accessories online or in person – but tired of digging through cluttered thrift shops and driving to garage sales for merchandise? There’s a better way – buying new, wholesale lots of liquidated merchandise at a fraction of the original cost. Making the switch to selling new, designer wholesale clothing and other items instead of used or cast-off pieces can help you reach your financial and business goals. How do liquidations work, and what can you expect from the experience? Here’s what buying wholesale liquidation lots can do for you:

How Buying Liquidation can Help Grow your Business
Liquidators purchase new, top quality and designer inventory in bulk and pass the huge savings on to you. When a big retailer or manufacturer has left over inventory taking up valuable shelf space, they need to move it out to make room for new merchandise. Wholesale liquidators buy mass quantities of luxury and department store merchandise, sort it into lots to maximize the value and resale potential and then make it available to boutique owners, eBay sellers, Amazon merchants and more.

New Inventory Vs. Used:
Buying a complete lot of merchandise takes the guesswork out of sourcing your inventory. You won’t have to worry about wasting a full day (and a full tank of gas) driving from garage sale to garage sale, hoping to find items in decent, salable condition. Digging through musty thrift shops and hoping to uncover something to resell takes up vast amounts of time – time that you could spend at home, listing your items for sale.

Allergens and musty or objectionable odors that accompany used merchandise can be avoided as well. When you buy liquidated wholesale lots of new merchandise, you don’t have to worry about bringing smoke or pet odors into your own home, or passing tainted merchandise to your buyers. Wholesale designer clothing arrives in great condition, ready to sell.

New items, particularly those in the original packaging, are highly sought after at auction and online, and sell for a higher price than their used counterparts. Since you’ll be reselling new merchandise, your risk of returns or “not as described” claims will be minimized. “New” means new – but “Used” is open to interpretation, and your customer may have a very different idea of what to expect. Selling new inventory takes removes a lot of the risk associated with buyer remorse and buyer expectations.

Online Selling Made Easy
A liquidated lot offers you the chance to purchase a single type of item in bulk, making it easy to list and store your inventory. When you buy a lot of designer wholesale shoes, you’ll get dozens of brand new pairs of designer shoes in a variety of sizes. You can resell individual pairs, group by designer or size, or even use them to accent a larger wardrobe lot – the possibilities are endless! From designer women’s clothing to luxury accessories and name brand wholesale bedding, you can choose your inventory based on your own preferences and customer base.

Retailers and Boutique Owners
Brick and mortar boutiques can benefit from liquidated wholesale lots as well. Buying women’s clothing in a lot is just like purchasing from a vendor – but at vastly reduced prices. You’ll get new upscale merchandise at a fraction of the cost, increasing both your merchandise quality and your profits.

Marketing and Planning
Having your merchandise already in hand allows you to plan your selling calendar in advance, instead of basing it around the items you might find second hand. If you sell online, you’ll have ample opportunity to photograph and list your items, and you’ll know just how much time to set aside.

Knowing exactly what you’ll be selling gives you the opportunity to build buyer excitement in your newsletter, blog and on your social media networks. Make a splash by teasing customers with new merchandise, and you’ll find them waiting for your listings to load or your inventory to hit the selling floor so they can buy. For work at home moms, the ability to plan and schedule your selling in advance makes a big difference in your business and your family life, too.

Getting Started
You don’t have to be a huge retailer to buy a liquidated lot. Decide what your customers crave most – is it wholesale shoes, luxury bedding or high end accessories? Once you know what you want, it is fast and easy to search online for your items. Read through the manifest of each lot and decide which suits your needs best. Once you’ve decided, order with confidence and wait for your new inventory to arrive. Since you already know exactly what to expect, you can set aside the right amount of shelf, floor or storage space in advance, and offer your new inventory as soon as it arrives. Wholesale clothing lots make it fast, easy and affordable to stock your store.