For any retail business, it is crucial to capitalize on you storefront exposure so your store can stand out against the rest. Resale boutiques must compete with standard retail stores and low-cost retail chains for business so it’s important to let customers know how a resale boutique is better.
Resale boutiques can be located throughout shopping districts and business strips or standing alone in a busy parking lot, but some are never noticed because they offer no signage. Retail signage can help carve you a spot in the front of people’s minds as their favorite place to go. You boutique is successful because of the designer brands and unique clothing that you offer, so tell them that! Take professional photographs of your high-end brand products or the eclectic outfits your store in known for.
Create a color scheme that accents your images and your boutique theme. Bright bold colors are popular for boutiques because they can represent the range of color and select the store offers and the bold statement boutique clothing offers. Using colors that add contrast to your images will help make them pop and create an attention grabbing theme.
Your storefront likely has at least a few windows, so use them as an opportunity to reach your customers. Choose a few windows that you can decorate with full-size window signs and show off the run that comes with shopping in a resale store. Create a scene with young women having fun modeling their new fun outfits and showing off your designer merchandise.
Create a fun and noticeable storefront by custom designing vinyl decals featuring logos of the different brands you offer. Cut the vinyl to the shapes of the logos and use them as decorative window stickers. If your store takes consignments or pays cash for items, consider placing a vinyl decal in your window to highlight the times you purchase.
For temporary promotions like seasonal clearances, use full color window clings to make a statement. They are a great way to grab attention with bold fun colors and can be reused as you re-visit the promotion.
Many resale shops also use a trailer, box truck, or van to pickup larger merchandise like furniture or closeout items that are featured in their store, or they are used to store merchandise until the store has room. Whatever the case, take advantage this additional retail space by adding attractive car decals. These vehicles are usually stationary in front of the store and are a great way to grab attention and direct customers to your business.
The key to signage is to create a sign that is impactful but not overwhelming. A professional sign lets customers know that you are a trusted and trusted, honest, and professional business.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.