Banners are a great way to get your name in front of hundreds of people. They not only allow you to fully expose your brand to just about anybody that walks by, but also allow you to simply and easily communicate your message on a larger scale. However, with all of the benefits of banner marketing, it is important to understand the potential risks associated with such a great marketing tool. That is why there are a few major design and marketing principals that you should be aware of, should you decide to follow through with a banner marketing initiative. Below are the top three design principals.
Copy – Make sure that the copy you choose is as short as possible. By including shorter copy you are better able to communicate you top selling points, and also able to clearly state how you are different. The more different you are, the more likely you are to stand out from your competitors. When you stand out, you shine against whoever else is in your same industry. So before you sit down and create your first banner, go to your competitors’ site and see what design aesthetic they choose. By choosing this design aesthetic that is similar yet different, you are better able to construct a unique banner.
Design – Make sure that the design is something simple and clean. By choosing a simple and clean design you are better able to have your message be the focal point. The focal point after all is best designed in a way that will captivate the viewer and get their attention.
Shape – Try to go for a shape that is unlike any other. By creating a shape that is unique, you are better able to get the attention of the viewer and also able to stand out. Remember, the more unique the better. So try to develop something that speaks to your brand, and most importantly, stands out.
When you are done, it is best to ask friends family and coworkers what they think of your banner. This will help in creating the best advertising initiative, and also help in getting more eyeballs to your brand. The people closest to you after all, are the best audience you have when it comes to promoting your brand. So start small and develop something that will speak volumes to those on a larger level. After that, you might be able to go more widespread and gain more visibility to a wider audience. This is when your brand becomes a mainstay and have more longevity in your industry.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.